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Journey Map:
Design Concept development
Journey Map
Design Concept Development
The design progression of a dual persona journey map for reporting software.
Project Background
This dual persona journey map stemmed from preliminary research on reporting software. The goal was to create a visual map that portrayed one process that affects two roles within the organization.
Comparing the end result to the first draft, each version focused on simplifying and streamlining the design.
Designed in Adobe Illustrator
Version 1
Version 2
Version 3
Version 4
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